Successful completion of this microcredential will require participants to:
1. Complete a content calendar to map upcoming social media content for the next year
1.1 Compare and identify strategies to engage their target audience.
1.2 Analyze whether their business needs could benefit by incorporating paid advertisements into their social media presence.
1.3 Organize their content plans and set goals to produce timely, and relevant content.
2. Create a new or refresh an existing social media page for their brand or business.
2.1 Recognize the value of adding social media strategies to the overall business marketing plan.
2.2 Analyze various social media platforms to decide which best suits their business needs.
2.3 Recognize the importance of adhering to ethical standards, legal disclosures and copyright laws when posting content to social media.
2.4 Evaluate a successful uptick or downturn in their social media engagement.